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Marketing ResearchBy David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
Ebook Download Marketing ResearchBy David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.
- Amazon Sales Rank: #99748 in Books
- Published on: 2015-12-21
- Released on: 2015-12-24
- Dimensions: 10.00" h x 1.72" w x 8.00" l,
- Binding: Paperback
- 760 pages
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