Free Download Services MarketingBy Ravi Shanker
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Services MarketingBy Ravi Shanker
Free Download Services MarketingBy Ravi Shanker
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Book summary of services marketing the india perspective :text & readings services marketing: text and readings is an anthology of original works of corporate leaders from the indian services sector. In addition, a detailed section deals with the conceptual issues of services marketing.the organisation of the book is as follows:services marketing: conceptual issues understanding services phenomenon, role of services in economy, services characteristics and marketing implications, marketing mix in services: the traditional 4ps, extended marketing mix for services, differentiation strategies, demand management and productivity, services quality, services strategies.sector specific marketing: challenges and practices transportation and logistics services, financial services, information technology and communication services, media services, health care services, professional services, educational and extension services, public services
- Sales Rank: #13199510 in Books
- Published on: 2002-08-01
- Original language: English
- Dimensions: 9.45" h x 7.09" w x .0" l, 1.10 pounds
- Binding: Paperback
- 656 pages
Review
"It is a timely volume that the author has put together very thoughtfully. The detailed introductory chapter followed by sector specific essays in an excellent organisation for the book." A Parasuraman, Professor at the University of Miami --iilm
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